Sendy Naike
Marketing
Brand Creative Strategist Content Creator Storyteller Curator
About Sendy
I'm a brand and creative strategist. Passionate about taking extraordinary brands to extraordinary places. Through my work I aim to implement storytelling at the center of all my projects via thorough insight-driven, audience-led research and curation, with bias towards culture. Delivering commercial impact as well as increase brand impact amongst Millennials, Gen Z and Gen Alphas.
In the past decade I have:
✹ Bronze Lion Winner – Cannes Lions Entertainment (2025) Marketing Strategist on LEGO® Technic™ Ultimate Challenge. Recognized for strategic contribution to a global campaign that blended entertainment and brand storytelling, earning a Bronze Lion in the Entertainment Lions category.
✹ Driven brand and creative strategy for the LEGO Group IP licensing partnerships; F1, Star Wars, Harry Potter, Universal Pictures, and more.
✹ Launched the LEGO Group social media and amplified the brand digital resonance over 8 years with data driven marketing solutions and compelling conversion-focused content.
✹ Led the regional implementation of Facebook Messenger first commercial chatbot.
✹ Championed AI integration to sharpen emotional storytelling by unlocking patterns in audience behaviours, cultural instights.
✹ Developped and implemented the social media strategy for the LEGO Group first ever TV Show in the UK; LEGO Masters.
✹ Spearheaded SEO marketing integration to maximise ROI with targeted data-driven paid adverstising campaigns in France, Belgium and Switzerland.
✹ Defined Audible (an Amazon Company) content strategy to engage audience with compelling conversion focused content in France and Benelux.
Work
Crafting desire through strategic storytelling
